When the Trump reelection campaign kicked off its “Latinos for Trump” outreach effort in Miami this summer, it didn’t have the benefit of any Latino Cabinet members who might appeal to the large number of Spanish-speaking voters in the state. So it turned to the next best thing: Vice President Mike Pence.

It’s hard to imagine someone less suited to rally Latino voters than Pence, a non-Spanish-speaking white guy from Indiana, a state whose Latino population clocks in at a mere 7 percent. Yet there he was, walking on to the stage to Free’s “All Right Now” in a hotel ballroom full of cheering Latinos. “Hola Miami!” he cried, giving a big thumbs up. Speaking for 40 minutes, Pence hammered home Trump’s biggest selling points with Latino voters: the roaring economy, the low Latino unemployment rate, and the president’s robust opposition to socialism, especially in places like Venezuela.

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