Need for Pork Industry to Improve Relations with U.S. Latino Community

Mexico is the largest importer of U.S. pork, and a new report from the National Pork Board (NPB) shows there is an opportunity to capitalize on the U.S. Latino market.

The report called Time to Tango: Latinos are Pork’s Future, is the largest Insight to Action research from the Pork Checkoff. According to Bill Even, CEO of the NPB, Latinos have $1.7 billion in buying power, spending $95 billion each year on consumer-packaged goods, like groceries.

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