5 Common Myths About Fair Trade Coffee

We are at a critical moment in the coffee industry. The New York Coffee “C” Contract price—which is basically the benchmark for determining price between producers and buyers—dropped from around $2 a pound in 2014 to 89 cents in 2019—a more than 50 percent drop and a 14-year low. At this price, coffee farmers are unable to cover even the most basic costs associated with coffee production.

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